Leadership & Personal Branding Workshop
May 29th, 2025

TO REGISTER

Click on the link below:

https://urls.fr/1Qmjie

ZEINA AKKAWI

Founder of PAZ Marketing Management and IMPACTX Marketing & Events in Abu Dhabi, and a Partner at Seamless Productions, brings extensive expertise in strategic PR, marketing advisory, event conceptualization, and reputation management, offering companies comprehensive 360-degree solutions.

With a proven track record, Zeina excels in driving brand visibility and managing high-profile branding for executives, ministers, diplomats, and entrepreneurs, creating impactful experiences that leave a lasting impression on audiences. Through over two years of collaboration with Seamless Productions, Zeina has refined expertise in crafting memorable event concepts and creative productions across the UAE, KSA, and beyond.

A key strength lies in building affinity partnerships and co-branded alliances, delivering meaningful impact in both markets and communities. Committed to achieving strong ROIs, Zeina and her team transform ideas into strategically driven, unforgettable experiences that elevate brands, individuals, and organizations, ensuring measurable outcomes at every stage.

FADY RAMZY

Fady is an independent consultant and trainer for online communications and social media with more than 27 years of international experience. An adjunct faculty member at The American University in Cairo School of Global Affairs & Public Policy teaching graduate programs for social media and immersive storytelling & a mentor at the School of Business. 

He's a professional trainer and consultant, working with several international entities like Google, Facebook, Thomson Reuters Foundation, ILO, UNFPA, USAID, Siemens, Goethe Institute, and many more. 

Lastly, Fady is an international speaker and media figure, and has spoken at conferences in Cairo, Rome, Dubai, Sharjah, Riyadh, Manama, Tunis, Kuwait City, Nairobi and more. He has contributed several articles on Inc. Arabia related to personal branding and LinkedIn. 

https://en.incarabia.com/how-to-unlock-the-superpowers-of-your-personal-brand-626102.html  https://en.incarabia.com/how-to-turn-linkedin-into-your-atm-641973.html 

Fady also, has regular media appearances on BBC, CNN, SkyNews Arabia, DW Arabic, MBC Masr, Alsharq TV, AlArabiya TV, and Monte Carlo Radio among others. 

His latest media interviews include:  CNN - The Power of Personal Branding  Asharq TV - AI in banking sector  Asharq TV - ChatGPT4  Asharq TV – Tiktok vs Google  SkyNews - Gen X purchasing habits  SkyNews - Slow shopping  SkyNews - iPhone domination  SkyNews - X Video calls  SkyNews – Q-Commerce 

 

PS: Registration is only available by clicking on the link at the left.

Mastering Thought Leadership & Personal Branding in the Age of AI

An exclusive workshop by Purpleminds 

In today’s fast-paced digital world, visibility is the new currency of success. Thought leadership and personal branding are no longer optional, they are essential for standing out and making an impact.

Join Purpleminds for an interactive, hands-on workshop featuring:

• Zeina Akkawi: PR & Communications Advisor

• Fady Ramzy: Personal Branding & LinkedIn Expert.

Together, they will provide actionable insights and strategies to help you position yourself as a trusted authority, both offline and online.

EVENT DETAILS

• Date: 29 May 2025
• Time: 6 PM Beirut & Cairo | 8 PM Dubai
• Place: Online via Zoom
• Fees: $200

• To Register: https://urls.fr/ZSZG4h

Limited seats available – Secure yours now!

AGENDA

Why is “visibility” today’s success currency? (Zeina Akkawi – PR & Communications Expert)

  • How to stand out, get noticed & become the go-to expert in your field
  • Discovering your unique value proposition
  • Crafting your personal narrative and story

How to Build an Influential Personal Brand? (Zeina Akkawi – PR & Communications Expert)

  • Turning your name into a brand: PR & communication strategies for visibility
  • The path to influence: Becoming a recognized thought leader
  • Authority redefined: How to build trust and credibility

Start Online, Start on LinkedIn (Fady Ramzy – Digital Strategist & LinkedIn Expert)

  • Why LinkedIn is the ultimate platform for thought leaders today
  • From profile to presence: Crafting a compelling LinkedIn identity
  • Content is King: How AI can amplify your content and influence

Your Opportunity Generator (Fady Ramzy – Digital Strategist & LinkedIn Expert)

  • The power of LinkedIn conversions: Turning connections into opportunities
  • From conversations to conversions: Building meaningful interactions
  • Creating a personal system for consistent growth and visibility

KEY TAKEAWAYS

By the end of this workshop, you will:

• Identify and articulate your unique value proposition
• Learn best practices to boost your visibility and credibility
• Develop a strong personal narrative for PR and communications
• Optimize your LinkedIn profile for maximum impact
• Build a content & engagement system that attracts opportunities

 

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